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Canadian Mercury Pickups 1946-1968
This site is about the Mercury trucks that were built in Canada between 1946 & 1968 by the Ford Motor Company of Canada, Limited.
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1946 Mercury 1/2 Ton
|1948 Mercury Panel||
1956 Mercury M-100
1957 Mercury M-100
1965 Mercury M-100
Owner: Tom Skews, Sultan, WA
1965 Mercury Econoline EM-100
1968 Mercury M-100 Ranger
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Starting in April 1946, and running thru March 23, 1968, Canadian truck buyers had a choice of two nameplates on Ford trucks built in Canada. Because smaller Canadian towns had either a Ford-Monarch or Lincoln-Mercury-Meteor dealer, but not both, the L-M-M network got the Mercury truck. Canadian Ford trucks that were sold through Ford dealers were nearly the same as the US Ford trucks. Almost everything on them was shared, you could only tell them apart through serial numbers and other codes. At first, two Mercury trucks were sold for every five Fords sold. During 1947, though, the ratio climbed to two Mercurys for every three Fords.
Virtually every Ford truck model was duplicated as a Mercury for Lincoln-Mercury-Meteor dealers over the years, panels, Unibody (61-63), Econoline, sedan deliveries, 4X4's, even fire trucks and school bus chassis. In 1958, Mercury and Ford trucks were available in 300 models.
In 1948 Ford introduced a restyled Pickup which continued through 1952. During this period Ford introduced the "F" prefix. The 1/2 ton was called an F-1. The medium duty 3/4 ton trucks were referred to as an F-2. The F-3 designation meant a one ton truck. The "F" series continued through F-8 for big trucks.
Between 1948 and 1968 Ford of Canada used the "F" prefix for Ford and "M" for Mercury. In 1948-49-50 nominal tonnage ratings have been replaced by a series designation, the code numbers indicates the G. V. W. when equipped with tires of appropriate capacity rating. Each code number is arrived at by dividing the rated G. V. W. of the series by 100. Thus F-47 (M-47) indicates a G. V. W. of 4700 lbs., F-135 (M-135) indicates 13500 lbs., etc. Each truck series is rated to its G. V. W. In 1951-52 Ford got back in step with Ford of USA with F-1 (M-1), F-2 (M-2) and so forth.
The next Pickup style covered the years 1953-1956. The cabs were totally restyled. The front windshield was now smartly slanted, increasing the windshield area tremendously. The "F" series numbers were modified to F-100, F-250, F-350, and so on.
The 1957-1960 Pickups were again completely redesigned. "Slab sides" replaced the "fat fender" look. These trucks were the first to offer a standard true wide bed. Running boards disappeared.
The next restyle came in 1961-1966, with the introduction of the controversial "integral cab" (Unibody) Styleside pickup. In 1963 Ford reinstated the old non-integral 61-62 box style, and in 1964 abandoned the Unibody styling. In 1965 twin I-beam independent front suspension was introduced.
The 1967 and 1968 pickup trucks underwent another styling change, producing crisper body lines. Ford further transformed pickups with option packages offering car-like comfort and convenience, not just utility.
On March 23, 1968 the last true "Factory" Mercury truck was built. Many Mercury dealers, continued to rebadge Ford trucks on special order thru 1968.
Superficial or not, the Canadian variants showed the Maple Leaf standard during an exuberant era in North American auto making.
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